From Unstable Ad Performance to Market Success
Rapid Customer Acquisition Growth:
Multiplied new customer acquisition by up to 6x daily, without sacrificing profit.
Increased Advertising Spend:
A 4x increase in ad spend, with increased reach and ROI.
Stabilised Digital Advertising:
Transformed digital advertising from unpredictable to a reliable growth engine.
Strategic Creative Approaches:
Implemented new creative strategies that unlocked scalability and effectiveness of ad campaigns.
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H.H Cosmetics, an innovative brand specializing in hair care solutions for curly and coily hair types, was founded in 2018 by Hilda, who combined her bio-science background and business acumen to create non-toxic, cruelty-free products.
Despite their success and unique product offerings, H.H Cosmetics struggled with creating a stable advertising channel and relied on sources of traffic from multiple platforms including YouTube influencers. This made sales projections and informed decision-making challenging.
Partnering with Penang Media marked a significant shift in their digital marketing strategy. Facing challenges with inconsistent customer acquisition, their Meta and Google ad campaigns were overhauled, introducing a social scaling system that not only stabilised but dramatically boosted their advertising efforts.
The approach was based on a robust process of deploying fresh creative angles and rigorous market testing, which allowed for scaling ad spend by 4x while multiplying daily new customer acquisition by 6x, in a short space of time.
In three months, these efforts stabilised the Meta and Google ad accounts, enabling more predictable and reliable growth. This strategic pivot has set H.H Cosmetics on a path to exceptional performance in 2024, looking to expand even further in the competitive beauty and self-care market.
The results were not just immediate but transformative, ensuring that H.H Cosmetics could reach a wider audience with their message of health and beauty, backed by scientifically-developed and ethically-produced products.
the work
