Supercharge
your
e-commerce

Growing a DTC brand can be tough.
We make advertising simple, predictable, and more fun.

H.H Cosmetics logo
Nomen Nescio logo
Buckley belts logo
Bellissimo logo
Niki Newd logo
zen 8 logo
Vibae logo
02
Mission

Our core mission is to elevate e-commerce brands by boosting their growth and profit.

Competitive Advantage

You get industry-leading insights from tens of millions of ad spend data, allowing for maximum cost efficiency taking you from where you are now to where you want to be. 

Personalised Partnership

We have profitably grown brands of all sizes, from working with start-ups to 9-figure companies. We understand the complexities of e-commerce and adapt to your vision.

Increase in Ad ROI

You directly increase ad ROI, scalability and profitability. Our work together is focused on the metrics that matter, with full transparency and accountability. 

03
Our services
We specialize in growing e-commerce brands through proven strategies, tactics, and principles. Here are the ways we help your brand succeed.

Take your

Brand to 8-figures in sales

01
Social and Google Ads

The Penang Media buying team have experience with some of the largest and fastest growing brands you've already heard of.

Extremely thorough brand and competitive research assembles messaging that gives you a competitive edge.

Penang Media produces 1000s of visually appealing, high-converting ad graphics and video.

Aggressive testing and iteration makes the Social Scaling System produce results that are repeatable, rapid and resilient.

Focus on the growth metrics that matter: profit volume, margin, NC-CPA, MER. Say goodbye to turbulent ROAS and revenue.

Live reporting to keep everyone in the loop 24/7. No excuses. Full accountability.

02
Email Marketing

Access to winning brand campaigns belonging to 7, 8, and 9-figure brands.

Better performing Klaviyo or Sendlane flows that runs on autopilot, all of the time.

Full-service from conception to copy, and design to execution.

Expect an increase in sales by 10% to 30% from email essentials for e-commerce.

Campaigns to convert new prospects and encourage repeat purchasing.

04
Success stories
With decades of experience in advertising and growth managing campaigns for globally recognised brands, we’re the secret weapon behind the meteoric rise of some of the fastest-growing DTC companies.

Worlds

Best Ad Experts

VIBAe

Boosting To 8-Figure Brand in 2 Years
Email Marketing
Google Search
Google Shopping
Meta Ads
Graphics Production
Boosting To 8-Figure Brand in 2 Years

Buckley Belts

Monthly revenue growth from tens of thousands to multi-7-figures in four months
Meta Ads
Google Search
Google Shopping
YouTube Shorts
TikTok Ads
Monthly revenue growth from tens of thousands to multi-7-figures in four months

H.H Cosmetics

Multiplied new customer acquisition by 6x daily, without sacrificing profit.
Meta Ads
Google Search
Google Shopping
Video Editing
Graphics Production
Multiplied new customer acquisition by 6x daily, without sacrificing profit.

Bellissimo Hats

Doubled ad budget while maintaining the brand’s standards of excellence and cost-effectiveness.
Meta Ads
Google Search
Google Shopping
Graphics Production
Doubled ad budget while maintaining the brand’s standards of excellence and cost-effectiveness.
kalle vibae
We wouldn't be here without you...
Ko H.H Cosmetics
It's all about trust...
text
I've seen them pull 4 and 5 ROAS selling some of the most boring products like pots and pans...
text
We hit a record-breaking day of $13,000... with less overwhelm and struggle.
text
You guys have gone the extra mile for us, helping us solve business problems as a whole...
text
You've done exactly what you said you'd do... it's how business should be.
text
Prospecting campaigns performed at a 5x ROAS result, which we have NEVER been able to do before...
kalle vibae
Kalle / vibae.com
Ko H.H Cosmetics
Ko / hh-cosmetics.com
text
Luke / lionsmaneextracts.com
text
Antonio
text
Audrey / getjelly.co.uk
text
Ryan / clintonsretail.com
text
Michelle / williamsfoodequipment.com
05
About us
With a focus on accountable growth, Eddie has become a trusted partner for businesses seeking to maximize their revenue and profitability.

Eddie Cheng

Founder & CEO

As the driving force behind Penang Media, he has established a reputation for delivering exceptional results and propelling e-commerce brands to new heights.

As the driving force behind Penang Media, he has established a reputation for delivering exceptional results and propelling e-commerce brands to new heights. With a focus on accountable growth and a wealth of experience, Eddie has become a trusted partner for businesses seeking to maximize their revenue and profitability.

Eddie’s journey spans over a decade at the forefront of the advertising world, where he sharpened his skills with clients like Dentsu Aegis, OMG, and Publicis, managing seven-figure campaigns for high-profile brands like Nike, Tiffany & co., and Jaguar Land Rover. This breadth of experience has not only solidified his expertise in crafting successful advertising strategies but also helped Penang Media's brand partners numerous accolades for growth and digital innovation.

Disenchanted with the usual marketing hype, Eddie has carved a niche by prioritizing real, measurable growth in revenue and profits. His dual insights as both agency and e-commerce owner provide a unique perspective that sets Penang Media apart, ensuring strategies that truly resonate with brand owners.

As a classically trained mechanical engineer, his strategies are reverse-engineered from your desired outcome, bringing precision and attention to detail to all aspects of your creative and optimization methods. This meticulous approach ensures that every aspect of your brand’s journey is carefully crafted to set you up for unprecedented success. 

Your E-commerce
growth partner
06
Testimonials

Success Stories from Our Partners

"We hit a record-breaking day of $13,000..." After implementing our strategies Antonio is continually hitting record-breaking days with less overwhelm and struggle.
Name Surname
Position, Company name
"You guys have gone the extra mile for us... Helping us solve business problems as a whole, and that translated to us creating even more effective strategies."
Name Surname
Position, Company name
"You've done exactly what you said you'd do... The creatives, copy, communication, the returns have been fantastic, as people you have been fantastic. Easy to communicate with. It's how business should be."
Name Surname
Position, Company name
"Successful results unlike previous companies we have tried before... Prospecting campaigns performed surprisingly well at a 5x ROAS result, which we have NEVER been able to do before."
Name Surname
Position, Company name
"I've seen them pull 4 and 5 ROAS... ...selling some of the most boring products like pots and pans."
Name Surname
Position, Company name
06
FAQ

frequently asked questions

Penang Media specializes in profitable growth with advertising for direct-to-consumer brands. They handle everything in this arena from copy to creative and ad account management. Combined with their email marketing service they have proven to be able to grow brands to 8-figures in annual sales. 

The ideal brands are established DTC companies that are already generating consistent revenue month-on-month and require additional expertise to grow further.

On average, the Penang Media team retains brand partnerships for over 12 months, which should speak to their calibre of service and results. Brands can expect a guaranteed reduction in CPA or an increase in top or bottom-line sales.

Within the first week of working together, brands will have a kick-off session with the Penang team to identify bottlenecks and lay down the strategy for the days and weeks ahead. You can expect the first batch of exploratory creatives in the first 7 days, and comprehensive brand and competitor research which lays the groundwork for all of the work ahead.

The team is a combination of classically trained media professionals and "street-hacking" individuals who are always pushing the boundaries of ad tech and experimenting their way to success before anybody else. Penang’s Meta reps have said they score the highest on internal Meta ad account scorecards.

They build custom report dashboards for each brand that is updated to the day. Providing true transparency and accountability towards growth and success.

Brands have access to 24/7 Slack support - a private channel with specialists and access to insights into wider areas of e-commerce not necessarily related to advertising.